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INTRINSIC - Brand story

After completing my bachelor's degree in Fashion and Design from S.N.D.T University, Mumbai, I went to pursue courses at the London College of Fashion which helped me learn how to express myself through fashion.

Under the direct mentorship of Indian fashion mogul, Manish Malhotra, I have honed my knowledge of the fashion world and experienced the intricacies firsthand. I felt I was meant for this industry. Along with this, my own background of being a descendant of a Bollywood family seeing glamour since a child and a personal flair for fashion equipped me well to have styled a lot of celebrities like Deepika Padukone, Bhumi Pednekar, Ranveer Singh, Parineeti Chopra. Jacueline fernandes, Shilpa Shetty to name a few.

An extension of my self and style, I launched Intrinsic in 2016. Inspired by high fashion and pop culture this label is very close to my heart.

Intrinsic means 'its true self' and 'belonging naturally' with its sharp and minimal aesthetics, it seeks to empower all.

Our brand DNA is bold with tailored silhouettes, and spirited and edgy designs shot in ever-evolving and striking editorial imagery for today's woman. Immense attention is given to how a garment is finished. Hoping that each and every piece helps you to be #yourtrueself and that you resonate with our designs.

Wear intrinsic #yourtrueself

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